Dear Fears:

You’ve been a part of my life for so long that you’re like an old pair of slippers that are so comfortable that I have a hard time letting them go.

For too long I thought that it was a fear of failure that plagued me, but over…


Today, you’ll discover the final three secret buying motivators to help you grasp what drives your customers’ decision-making. Armed with this information you can better position your products and services to appeal to their wants and needs!

Buying Motivator #5: The Need to Nurture
The need to nurture is another powerful…


What do you need to know about your customers, so they’re guaranteed to buy from you over and over again?

This is the question we posed in Part 1 of this article.

When it comes to buying anything, from simple needs to expensive machinery, different buying motivators influence the decisions…


What do you need to know about your customers, so they’re guaranteed to buy from you over and over again?

When it comes to buying anything, from simple needs to expensive machinery, different buying motivators influence the decisions people make.

Understanding what makes your customers tick, simplifies any niche marketing…


In Part 1 we examined four essential questions to first clarify your message and why it’s important.

· Who needs to learn from your expertise?

· Where do these people hang out?

· What is/are the major challenges(s) your expertise can solve?

· What do you need to do to…


Whether you’ve already published a book, have written but not yet published, or you’re in the throes of writing a book, I invite you to open your mind to some different opportunities.

There are multiple money-making possibilities that go untapped because most authors approach book marketing following methods other authors…


According to marketing guru, Seth Godin, “The difference between winners and losers, isn’t talent, it’s attitude.” Your attitude is like a diamond. Each and every facet needs regular polishing for the brilliance to shine through.

Attitude is the key to success. It influences what we aspire to, and how quickly…


In Part 1 of this article, I discussed and invalidated two of four stumbling blocks that stand in the way of authors marketing themselves and their book. Namely, the lack of time and the lack of money.

Now let’s examine the next two challenges and how to quash the need…


Mindset (noun): A way of thinking; an attitude or opinion, especially a habitual one.

Before writing this article, I sent out a research survey asking authors what stood in their way of marketing and promoting their book. Their responses fell into four major categories:

1. Lack of money to market…


This disaster to success story happened almost 19 years ago in January 2002. However, the lessons learned are as apt today as they were then.

It happened while attending the National Speaker’s Association Workshop in Hawaii.

During the lunchtime break, I took advantage of the free time to call my…

Susan Friedmann, CSP

Most non-fiction authors struggle to get known and paid for their expertise. I help non-fiction authors get the recognition and income they deserve.

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